Electric Zoo Is Heading International with A Major New Festival Brand Partnership



The first year of Electric Zoo in New York City was 2009, right in the thick of the EDM boom in the US. Now, it’s one of the most popular festivals in the country with a long-standing history of stellar lineups and wild stage designs.

As we move into the new decade, Electric Zoo is moving forward — or at least, its promoter is. New York City-based Made Event and Netherlands-based ID&T have announced a strategic partnership that will see the two highly successful music promoters joining forces to co-produce and expand some of the most popular electronic music events globally, including EZoo.

ID&T has been responsible for creating (or co-founding) Mysteryland, Awakenings, Amsterdam Open Air, Defqon.1 Weekend Festival and Sensation. Made Event is most well known for Electric Zoo, the city’s longest-running and largest electronic music festival.

Under the terms of the new deal, Made Event will work with ID&T’s European executive team to continue to produce its flagship festival, Electric Zoo, and will expand Made’s club and concert business in the New York area. ID&T will also work to help expand the Electric Zoo brand internationally.

Ritty van Straalen, CEO ID&T Group, said: “Made Event and ID&T share the same vision. We both believe in high quality experiences and want to bring the best music to market. The Made Event team, with Adam (Richman) and Kevin (Mitchell) as the inspiring leaders, have shown that they know how to create and produce successful events and premier festivals in a very competitive market. We are looking forward to be back in New York and working with them on new ideas.”

Adam Richman, SVP, Made Event, added: “We are honored to be working with ID&T, the world’s most notable dance music promoter. Working together with them will allow us to take our flagship brand Electric Zoo to cities around the world. We can’t wait to share New York City’s No. 1 festival with the rest of the globe.”

Kevin Mitchell, Sr. Director of Talent, said: “Made Event will continue its on-going expansion of our concert, club, and theater business in the New York area, and the addition of ID&T’s rich portfolio of brands will only act to strengthen this endeavor.”

Electric Zoo will go down Fri, Sep 4, 2020 – Sun, Sep 6, 2020. Stay tuned for information on any international expansions!


Photo via aLIVE Coverage for Electric Zoo


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